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Growth of the skincare category is outpacing growth of the beauty category, per a new report from Front Row.
February 26, 2025
By: Lianna Albrizio
Associate Editor
As more brands hop on the Amazon bandwagon for its impressive consumer bases, the online retail giant is becoming an established destination in beauty, skincare and wellness routines, per a report from Front Row. Analysts say $30 billion worth of beauty products were sold on Amazon US in 2024, with skincare accounting for nearly one-third of this, up from one-quarter in 2023. Growth of the skincare category is outpacing growth of the beauty category as a whole. Skincare sales grew 26% y...
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